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    Where brand purpose & ROI thrive


    Brands for Better Co-Founders

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    Marilynn Olson


    Marilynn's experience in marketing and senior management spans APAC and the US, both B2C and B2B, including integrated agency, small business and start-up environments.


    Specialist expertise includes advocacy strategy, influencer marketing, social media, partnership development, and consumer engagement.


    Her campaigns have been recognised as globally best in class from both a consumer engagement and effectiveness perspective.

    Marilynn believes that the foundation for meaningful relationships between organisations and citizens are purpose-driven initiatives that offer real value to the planet, people, and communities.


    She loves working with purpose-driven teams, brands and organisations to help their communities thrive.

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    Marc Cowper


    Marc has two decades of experience in growing some of Australia's leading marketing agencies & ventures. A passionate marketer with relentless energy toward innovation & continuous improvement.


    After spearheading the creation of StudentVIP (Australia's largest Student Database) he helped launch the Digital and Experiential arm of one of Australia's most successful media agencies; Ikon Communications.


    Marc then created the Social & Digital Marketing division of Momentum Worldwide (one of the world's largest agency networks) & his deep experience on all things tech startups saw him on the Board of Directors for Fishburners (Australia's largest tech startup space).


    Marc is a firm believer in the power of utilising data-driven Marketing to deliver on the creative idea.


    We believe that 'doing good' and realising commercial results are not mutually exclusive opportunities.


    We believe brands achieve better commercial results by positively impacting the lives of their current and potential customers.


    We believe every brand can make a positive change in peoples' lives...from content that invokes a smile on their face to a brand experience that creates a lifetime memory and is shared with friends and family.


    Positive experiences create and nurture brand advocates and, as a result, generate better ROI.


    How we turn Better brand connections into Better ROI

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    Identify trends, issues, and causes that your audience truly care about


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    Define the brand's ownable role in helping make a positive change

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    Develop and activate brand experience via best suited channels

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    Establish key benchmarking for continuous improvement

  • Making it better

    A selection of brand and marketing programs we have worked on

    Corporate: American Express

    Award-winning pop-up experiential store, social media and macro influencer marketing campaign helping people across Australia to realise their potential.

    Startup: Campfire Community spaces

    CMO for hire resource for global startup with coworking & coliving spaces. Helping businesses in Hong Kong and London to grow faster together.


    Community: Tooheys New

    Award-winning Community Engagement program

    Government: NSW Health

    Development of custom technology, and experiential metro and rural NSW roadshow

    Scaleup: Resparke

    Development of new brand, postioning, website and brand launch comms. Produced customer webinars and eLearning modules for dementia care focused age-tech company.


    Some of our favourite campaigns we have led either at Brands For Better or our prior agencies

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    Campfire Collaborative Spaces

    After raising $18m to globally expand their CoWorking, CoLiving and CoLearning spaces Campfire looked to Brands For Better's Community Marketing expertise to support with Commercial Strategy, Marketing & Operations.


    We achieved a 100% scorecard across all Project KPIs whilst working remotely with the team in Hong Kong - something we are very proud of.

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    New South Wales Health: Make Healthy Normal Challenge

    Brands for Better created the consumer engagement strategy for New South Wales Health; "Make Healthy Normal" campaign.


    Our goal was to educate people about the simple healthier decisions they can make everyday that will have a positive long term impact on their health. We accomplished this by inviting consumers within shopping centres to participate in a gamified experience that encouraged people to undertake physical activity as they learned.


    We created a cycling themed video game, using bespoke interactive technology, that tested people on their knowledge of healthy decisions (water v soft drink; orange v orange juice, stairs v the lift) with varying degrees of difficulty. Participants had to pedal and steer to collect the healthy behaviour icons in the game.

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    American Express: Room For Thought

    The Internationally Awarded American Express Room For Thought campaign crowd sourced Australia's most entrepreneurial ideas in the areas of Fashion, Music and Community and brought them to life in a pop-up space for the nation to enjoy. The space transformed each week to house:


    1. A live streaming concert space pairing budding musicians with established artists


    2. A fashion gallery showcasing our newly developed prototypes of fashionable bike helmets with the aim towards inspiring Australians to be more healthy and cut emissions by cycling more


    3. A booked-out restaurant staffed solely by newly trained refugees to share their culture, food and stories with the public to create re-appraisal of their contribution to Australian society

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    Marketing advisors to the world's leading brands
  • Services

    We help Government, Corporates & Startups make things better

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    Strategic Development

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    Content Development

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    Community Building

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    Process Optimisation

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    Marketing Execution Across All Channels

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    Startup Advice & Support

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    Our own positive-impact projects dedicated to making things better...

    Walking the walk...


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    Marilynn: 0406 561 217

    Marc: 0433 147 946

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  • What We Do

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    All good relationships require chemistry. If we can't add value, we don't take the gig

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    Dive Deep


    By understanding your business in detail we identify where

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    Strategic Foundations

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    Help grow & optimise your business