• Where brand purpose & profitability

    live in harmony

    An experienced duo of marketers using their powers for good to help Corporates, Government & Startups

  • WHO WE ARE

    Brands for Better Co-Founders

    Marilynn Olson

    Director

    Marilynn's experience in marketing and senior management spans APAC and the US, both B2C and B2B, including integrated agency, small business and start-up environments.

     

    Specialist expertise includes advocacy strategy, influencer marketing, social media, partnership development, and consumer engagement.

     

    Her campaigns have been recognised as globally best in class from both a consumer engagement and effectiveness perspective.

    Marilynn believes that the foundation for meaningful relationships between organisations and citizens are purpose-driven initiatives that offer real value to the planet, people, and communities.

     

    She loves working with purpose-driven teams, brands and organisations to help their communities thrive.

    Marc Cowper

    Director

    Marc has over 17 years experience in growing some of Australia's leading marketing agencies & ventures. A passionate marketer with relentless energy towards innovation & continuous improvement.

     

    Marc spearheaded the creation of StudentVIP (Australia's largest Student Database) & helped launch the Digital and Experiential arm of one of Australia's most successful media agencies; Ikon Communications.

     

    Marc then created the Social & Digital Marketing division of Momentum Worldwide (one of the world's largest agency networks) & his deep experience on all things tech startups saw him on the Board of Directors for Fishburners (Australia's largest tech startup space).

     

    Marc is a firm believer in the power of utilising data-driven Marketing to deliver on the creative idea.

  • Brand Experience

    Advisors to the world's leading brands

  • WHAT WE DO

    We believe that 'doing good' and realising commercial results are not mutually exclusive opportunities.

     

    We believe brands achieve better commercial results by positively impacting the lives of their current and potential customers.

     

    We believe every brand can make a positive change in peoples' lives...from content that invokes a smile on their face to a brand experience that creates a lifetime memory and is shared with friends and family.

     

    Positive experiences create and nurture brand advocates and, as a result, generate better ROI.

  • HOW WE DO IT

    How we turn Better brand connections into Better ROI

    Identify

     

    Identify trends, issues, & causes that your customers truly care about

     

    Define

     

    Define the brand's appropriate role in helping make a positive change

    Engage

     

    Develop & execute an integrated brand experience via all channels that betters your customers' lives

    Measure

     

    Establish key benchmarking for continuous improvement

  • Making it better

    Some of the marketing programs we have worked on

    Corporate: American Express

    Award-winning pop-up experiential store, social media and Macro Influencer marketing campaign

    Startup: Campfire Community spaces

    Outsourced Marketing & Operations for global startup with coworking & coliving spaces

    Community: Tooheys New

    Award-winning Community Engagement program

    Government: NSW Health

    Development of custom technology & experiential roadshow

    Startup: Open Basket

    Development of go to market strategy for Australia's only healthy and eco-conscious online shopping platform that completely facilitates 'distributor to consumer' shopping, basket sharing and discounts 

  • Services

    We help Government, Corporates & Startups make things better

    Strategic Development

    Creative

    Content Development

    Community Building

    Process Optimisation

    Marketing Execution Across All Channels

    Startup Advice & Support

  • Our own positive-impact projects dedicated to making things better...

    Walking the walk...

  • LET'S MAKE THINGS BETTER TOGETHER

    Phone

     

    Marilynn: 0406 561 217

    Marc: 0433 147 946

    Email