Brands For Better

Where brand purpose & profitability
live in harmony
An experienced duo of marketers using their powers for good to help Corporates, Government & Startups
WHO WE ARE

Brands for Better Co-Founders

Marilynn Olson
Director
Marilynn's experience in marketing and senior management spans APAC and the US, both B2C and B2B, including integrated agency, small business and start-up environments.

Specialist expertise includes advocacy strategy, influencer marketing, social media, partnership development, and consumer engagement.

Her campaigns have been recognised as globally best in class from both a consumer engagement and effectiveness perspective.

Marilynn believes that the foundation for meaningful relationships between organisations and citizens are purpose-driven initiatives that offer real value to the planet, people, and communities.

She loves working with purpose-driven teams, brands and organisations to help their communities thrive.
Marc Cowper
Director
Marc has over 17 years experience in growing some of Australia's leading marketing agencies & ventures. A passionate marketer with relentless energy towards innovation & continuous improvement.

Marc spearheaded the creation of StudentVIP (Australia's largest Student Database) & helped launch the Digital and Experiential arm of one of Australia's most successful media agencies; Ikon Communications.

Marc then created the Social & Digital Marketing division of Momentum Worldwide (one of the world's largest agency networks) & his deep experience on all things tech startups saw him on the Board of Directors for Fishburners (Australia's largest tech startup space).

Marc is a firm believer in the power of utilising data-driven Marketing to deliver on the creative idea.
Brand Experience
Advisors to the world's leading brands
WHAT WE DO
We believe that 'doing good' and realising commercial results are not mutually exclusive opportunities.

We believe brands achieve better commercial results by positively impacting the lives of their current and potential customers.

We believe every brand can make a positive change in peoples' lives...from content that invokes a smile on their face to a brand experience that creates a lifetime memory and is shared with friends and family.

Positive experiences create and nurture brand advocates and, as a result, generate better ROI.
HOW WE DO IT
How we turn Better brand connections into Better ROI

Identify

Identify trends, issues, & causes that your customers truly care about

Define

Define the brand's appropriate role in helping make a positive change
Engage

Develop & execute an integrated brand experience via all channels that betters your customers' lives
Measure

Establish key benchmarking for continuous improvement
Making it better
Some of the marketing programs we have worked on
Corporate: American Express
Award-winning pop-up experiential store, social media and Macro Influencer marketing campaign
Startup: Campfire Community spaces
Outsourced Marketing & Operations for global startup with coworking & coliving spaces
Community: Tooheys New
Award-winning Community Engagement program
Government: NSW Health
Development of custom technology & experiential roadshow
Startup: Open Basket
Development of go to market strategy for Australia's only healthy and eco-conscious online shopping platform that completely facilitates 'distributor to consumer' shopping, basket sharing and discounts
Services
We help Government, Corporates & Startups make things better

Strategic Development
Creative
Content Development
Community Building
Process Optimisation
Marketing Execution Across All Channels
Startup Advice & Support
Our own positive-impact projects dedicated to making things better...
Walking the walk...
Visit
LET'S MAKE THINGS BETTER TOGETHER

Phone

Marilynn: 0406 561 217
Marc: 0433 147 946
Email

Marilynn

Marc